ABOUT

SOLARA is a fictional ice cream brand concept shaped as a small visual universe. A midnight-blue package introduces a vanilla and raspberry cone, followed by suspended arrangements of raspberries, chocolate, nuts, and sauce. The dessert then appears with a chocolate-coated finish before resolving into a paired product composition.

Coral and gold provide the setting, while ivory, raspberry red, and dark chocolate create the flavor contrast. The creative value is in treating color and composition as the main brand-building tools, allowing a short food commercial to feel more expansive than a straightforward packshot. The closing pairing brings the package and dessert together, carrying the same palette through to the end line, “CHASE THE AFTERGLOW.”