Andrew Sabatier Brand Identity Origination Specialist

ABOUT

Large organisations in the City of London trust Wondrous to get more from their greatest asset: the people who work for them. Previously Coachmatch, the new brand leads the transformation of the business – beyond coaching and into their newly founded category: People Development Solutions

By disassociating people development from HR departments the ambition is to be seen as a key lever in the strategic transformation of organisations. The new value proposition includes the original business activity of coaching (matching, supply and management) and now reaches deeper into leadership development, people development consulting and – where untapped as yet uncommercialised value lies – network knowhow and organisation-specific intelligence. Accordingly, Wondrous people often know what’s going on within large organisations before executive level employees do. This intelligence-led frontier is captured in the neologism ‘humanomics’

The new name is aimed at senior people leading large organisations who appreciate bold ideas that convey gravitas and confidence. This is also represented by the equally confident and highly simplified W, which forms a spark point in the centre and stands for cognitive ignition and flight

Symbolising the activation of inspired leadership the brand-idea ‘sparks within’ promotes the idea that there are bright sparks within organisations as a result Wondrous’ efforts. And, simultaneously, that Wondrous causes people to spark in a way that demonstrates sustained personal inspiration, helping people to bring their best selves to work

Date created: November 2017 2017-11-01T00:00:00+0000
Date published: 5 January 2021 2021-01-05T15:28:46+0000

MADEIT CREDITS

studiopro:Andrew was verified as a studiopro on 9th December 2020

Wondrous

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