22 Street Lane Nursery by Andrew Lawrence for 22 Street Lane NurseryWho liked - 22 Street Lane Nursery by Andrew Lawrence for 22 Street Lane Nursery

Andrew Lawrence Global Executive Creative Director

ABOUT

22 Street Lane is an exclusive new day nursery for the children of typically affluent parents. Situated in Roundhay, Leeds it has ambitions to provide excellence in early years care and education for children between the ages of 3 months to 5 years. They needed an identity that was fitting of their aspirations.

Children are encouraged to learn through play, and proximity to nature is an important part of the nursery’s environment. Equally, there is a strong focus on the learning journey and growth of each individual child. Our marque seeks to capture this by representing the growth and development of the individual child and the close bond between children and staff.

Creating distance from other nurseries, 22 Street Lane turns its back on primary-coloured plastic and childish graphics, and instead takes its cues from luxury and resort branding to appeal to a more discerning clientele and their children.