ABOUT

Graft Gear was a tough range of high-vis and durable workwear aimed primarily at the construction industry. Using Banksy-inspired illustrations to inject some urban cool and avoid many of the clichés prevalent in the industry, we also commissioned a photoshoot to get together an image library that had exactly the right level of attitude. After a successful product launch, I built a website and other collateral seen at exhibitions and trade outlets across the UK.