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A commercial pitch vying for Vivienne Westwoods new range. The first and only one of three films designed for the pitch...
The primary intention of these works is to deliver a feeling that pop culture has reached a point of exhaustion. A cyclical appetite for consumption and disposal means that even delivering the whole world is not enough; to the point of our own destruction.

The films focus contrasts Vivienne Westwood’s environmental concerns with a culture frustrated that it cannot satisfy itself. “What more do you want” questions our consumption, and is a measure of the wake up call we require.

The backstreet alley, the skyscraper under construction and the morning beach are empty, grey, dirty environments, the world we ignore at the cost of our next pop fix. Contrast with the illuminate crisp image of our bright green and blue Earth. An exhausted teenage girl, a young girl and a young man present the whole ideal world and rage at their ungrateful recipient. Their clothes and their actions scream at the harm we cause through ignorance and vanity.