ABOUT

Late-night iPhone launches. Epic Galaxy unpackings. Monster multi-variant email and MMS sends. Upsells. Cross sells. Low downs on the latest Priority perks.

As Lead Writer and Brand Guardian, I was at the sharp end of the ‘Scale + Speed + Quality’ equation for this multi-million pound CRM account – using data-driven insights to inform personal interactions with customers. At last count, 500 million customer contacts every year.