Andrew Dawson
Freelance Senior Copywriter
ABOUT
When 53% of in-store sales are generated through the loyalty platform, you know you’re doing something right. Maintaining and growing that customer-first position was a big part of my remit as Lead Writer on Costa Coffee. Overseeing the fine details of all day-to-day comms from a Brand and TOV point of view, my self-appointed mission was to seek new ways to engage, surprise and delight with each customer interaction
Back to Costa Club – CRM & Loyalty Reel project
Creativepool
United Kingdom