ABOUT

As Hardy's doesn't have a known visual look, it gives us the possibility to re-design the bottles/sleeve design.

Remove all the usual jargon you see that people don't understand, and replace it with possible meal tie-ins.

As most supermarkets are laid out: Fresh food > Frozen > Desserts > Alcohol, customers will be move incentivised to choose Hardy's wine as it's done the thinking for them.