ABOUT

I worked as part of a small team to create and launch a new television channel being created by Bloomberg in partnership with Optima Media with the remit to realise the Mission and Vision of the new channel which is as follows:

Bloomberg TV Africa is a news, information, data, insight and knowledge provider focused on sharing the African business story in a new and engaging manner.

The company’s mission is to be the most influential platform for the African business community, policy makers, high net worth individuals and the diaspora creating a truly African media community of CEO’s, entrepreneurs, and policymakers.

Its main hub and broadcast centre will be Lagos, Nigeria, with daily contributions from bureaus in Johannesburg, Nairobi and London and plans to expand to further capitals in 2015.
Target audiences include business leaders and affluent individuals who rely on financial news and information for sophisticated analysis and decision making with a focus on banking, finance, investments, and small and medium enterprises.

Content will include breaking news and real-time reporting on issues that are shaping the business day across Africa through in-depth interviews with government officials, CEOs and analysts. Unique programme offerings will also focus on technology, culture and African innovators and entrepreneurs.