ABOUT

The branding for this new business needed to appeal to potential customers (young professionals), while conveying its unique social mission.

I explored potential connections with prison and rehabilitation, and we chose the name “Faith+Hope”—rhyming slang for “soap”. I then spent as long as possible on paper to develop logo ideas.

Working from brand keywords generous, roots, and raw, I developed and realized a custom font, logo, wordmark, and brand applications.