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Blog artwork presents a unique challenge: it needs to be on-brand without being branded, varied enough to reflect the content, simple enough to be understandable, and quick to produce.

Each illustration began with a simple brief. I then sketched, both on paper and on screen, and developed a range of possible solutions. Finally, I iterated repeatedly before handoff.

These illustrations balance visual simplicity with the freedom that the blog illustration format allows. I also wanted to avoid the cute but generic “Corporate Memphis” look of much brand illustration.