ABOUT

The old blog design was visually dated and performed poorly in terms of lead capture, compromising content marketing RoI. It was also not integrated with the company’s design system.

I conducted in-depth user research, researched high-converting design patterns, and created wireframes (pictured), prototypes, final mockups, and handoff documentation. Beginning with the content card pattern already in the design system, I explored different levels and styles of card content. Eventually, this process led to a highly simplified card style: just image and title, without any border.

As well as providing a dramatic visual update, the new design observes accessibility principles, uses design system components, and has resulted in lead capture growth of 1100%.