About me

I am an Art Director with over 14 years experience, 6 years of those spent freelancing for some top agencies such as McCann, Inferno, Wunderman and VCCP with great clients such as O2, Dell, Tesco and Pepsi.

My focus is always on the great idea, that is something I feel is key. I have led teams, ensuring both a high level of creativity and innovation. I draw out of my team their strengths, making sure they feel they are progressing and really adding value to the project.

I have very good knowledge and understanding of both on and offline with the last 6 years predominately spent in digital and shopper.

I'm a bit of a techno geek, I love new technology, innovation and simply how things work. I'm always intrigued to get into the mind of the consumer, why they need what I'm advertising... how it makes them feel, how it benefits them.