ABOUT
Buyers envision their home must-haves in new campaign for Realtor[dot]com titled “Home of the Home Search” from Pereira O’Dell. Spots directed by Imperial Woodpecker’s Stacy Wall. The “Home of Home Search” campaign includes 12 TV spots, as well as unique digital, audio, and out-of-home content.
With more MLS-listed, for-sale homes nationwide than any other search site and easy to use search filters – such as square footage, number of bedrooms, schools and nearby lifestyle amenities – buyers can use realtor[dot]com® to help them find their dream home. The first three spots, “You Want Privacy”, “You Want Square Footage” and “You Want a Garage”, will debut during the Season 2 premiere of Hulu’s Emmy Award-winning hit, “The Handmaid’s Tale,” of which realtor[dot]com® is the exclusive real estate sponsor. The campaign will be joined by “You Want Restaurants”, “You Want a Yard”, “You Want a Guest Room” and “Summer” as the campaign rolls out to traditional media partners including ABC, NBC, CBS, HGTV, Bravo and will appear during American Idol, Rise, 60 Minutes, Survivor and the NBA Playoffs.
MADEIT CREDITS
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Realtor[dot]comClient
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Pereira O'Dell -

Andrew StrickmanSenior Vice President, Brand & Creative




