ABOUT

Note: this is a summarized selection from a 100+ page brand book.
Mizz entered a crowded, clinical dermocosmetics category and needed to stand apart with a voice rooted in real efficacy, but communicated with warmth and proximity. This case study documents the strategic and creative process behind the rebrand, from category research to a finished, cross-channel identity.

This was a collaborative project. My contribution focused on the strategic foundation the identity was built on: brand and competitor benchmarking, SWOT and market analysis, audience/persona research, brand archetypes, tone-of-voice development, and communication strategy, with supporting input into the creative direction.

The deck walks through:
— Market context & competitive benchmarking (Beyoung, OMY, RHODE, Simple Organic, Adcos, Sallve, and more)
— Audience insight and persona development
— Brand archetypes and tone of voice
— Visual direction and moodboard
— Identity development, from concept sketch to final wordmark
— Applications across packaging, digital, OOH, and print — one system, every touchpoint

Tools: Figma, Adobe Creative Suite, strategic research frameworks (SWOT, benchmarking, personas)
Role: Brand & Communication Strategy, Persona Research, Creative Direction Support (collaborative team project)