About me

I have almost a decade of writing and editorial experience. I am fascinated by the power of words. From the subtle changes you can create by choosing one word over another, to the ways different people perceive the same words, I know how to craft copy that strikes the right note with different audiences.

Currently I am a UX Writer at Foolproof, an internationally renowned product and service-design agency. During my time with Foolproof I have written and edited copy for a variety of major international businesses including Sky TV, Adobe and Suzuki.

I combine my role at Foolproof with being the Head of Copy for Glory Magazine, an award-winning football, travel and culture publication, which focuses on the footballing culture of one country, or one city at a time.
Going back in time, before Foolproof, I moved from academia into a commercial business, with a short-term role as a UX Writer at Pickatale. This role saw me conduct a full content audit of their digital comms, rewrite copy translated by Google from Norwegian to English. I have also created a 'Tone of Voice' and 'Style Guide' for them to move forwards with. In this role, as well as my previous roles, I have worked with a variety of teams and individuals including UX Designers, Researchers, Product Managers, Marketing, Developers, Data Analysts and end users.

Previous to this role, I was the Digital Channels Manager at the John Innes Centre (JIC), a plant and microbial research institute in Norwich, where I had been from April 2017 through to December 2021. My role at JIC was essentially an amalgamation of UX Writer, User Experience Researcher, Website Designer, Email Campaign Creator, Blog Writer and Editor, Search Engine Optimiser and Social Media Manager.

Finally, I am also a published author. My debut book, 'We lose every week; the history of football chanting' was published in November 2020 by Ockley Books. As the title suggests, the book tells the story of football chanting, from its origins in Victorian Music Halls, to the global phenomenon it is today.

I am delighted the book has received critical acclaim and been nominated for a number of 'Non-Fiction' awards, as well as being added to University reading lists and been featured on The Athletic and BBC's Bargain Hunt - where unfortunately they made me sing 'On the Ball City' on my own in an empty stadium and then broadcast to the nation. It was as embarrassing as you would expect. I was also asked to be a keynote speaker for the 2018 'Sound of Football' conference at Oxford Brookes University.