ABOUT

My client had an amazing, 100% biodegradable shampoo which was not only environmentally friendly, but also super-sensitive on the skin. With an image of a Butterfly and an Eco-sensitive picture in their head, I invented a new word ‘Bútereco’ which combined their brand values and allowed me to develop a consumer-friendly product identity. Using reflective ‘teardrop’ shapes, Bútereco will soon metamorphasise into a household name