ABOUT

I worked with the great folks at NuccoBrain on helping wine expert Barry Dick to rebrand himself in a unique and fun way. Barry wanted to set himself apart from the typical image of wine experts to give him an edge in the market. I spent time with Barry talking about his vision for this. As the brand in this case was Barry himself it was important that we landed on a style and direction that he was comfortable with and that he felt represented his qualities and personality.