ABOUT

I had the pleasure of working on this project with iamgraphicartist (Miguel Rato). The team behind Need For Speed wanted an eye-catching and exciting piece to use as an internal branding piece. The video needed to capture the traditional quality of a Need For Speed game but with a fresh and alternative style. My role was to create the text for the voiceover. This was done prior to the creation of the visuals which gave me a lot of scope for where to go with it. I wanted something that worked as a rousing call to arms and after a couple of feedback sessions with EA we settled on the final text.