ABOUT

“Amazing Thailand, Amazing Deep Culture” is a collaboration between Tourism Authority of Thailand(TAT) and Yggdrazil to promote new dimensions of Thai tourism through online gaming and website. The campaign is a new formulation that blends what young Gen-Z and Millennial travelers or “SUPERSTITOUS TECHNOPHILES” are most passionate about: travel, gaming and cultural superstitions. Home Sweet Home Episode 2, a horror-adventure game and website, were created to highlight Thailand’s Amazing Deep Culture. Actual Thai destinations, beliefs, superstitions, folklore and objects are employed as part of the storytelling to engage gamers and immerse them in a new dimension of Thailand. Cultural superstitions have long been part of the ‘deep culture’ rooted in a Thai way of life for centuries and Thailand is a treasure trove of superstitious beliefs and spiritual destinations waiting to be explored. Therefore, our approach is to offer entirely novel experiences to our prospect target and take them on a journey to discover the deep culture of Thailand through an in-game experience in the campaign, “Amazing Thailand. Amazing Deep Culture.”.