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When Call of Duty Warzone introduced Proximity Chat — a function that allows players to hear and talk using headsets when their in-game characters are close together — we used it to let players order free pizza. Opening the world’s first virtual Pizza Hut inside Call of Duty Warzone.

Pizza Hunt is the world's first in-game pizza ordering service. We partnered with Pizza Hut Australia's gaming team and unleashed them into the game, alongside a handful of iconic streamers to deliver a much needed snack to Call of Duty: Warzone players.

Over the activation period The Hut Games team went to battle with thousands, and delivered hundreds of pizzas to gamers all across Australia. The Pizza Hunt was a literal game changer.

Campaign developed under creatives not yet on Creativepool: Bryce Waters (Senior Art Director) & Tatsuki Kamekawa (Copywriter)