ABOUT
Sereno and Hex were born out of the below-standard existing products for those who suffer from Seasonal Affective Disorder, which I have identified as being bulky, overly medical, expensive, and ultimately do not put the user-needs first. S.A.D is caused by a lack of sunlight, which then negatively affects the hypothalamus in the brain, resulting in the reduction of Serotonin and Melatonin, potentially leading to depression.
As per the brief, the aim of the products was to ensure user's engaged in Light Therapy, an NHS approved treatment for S.A.D, whilst being able to go about their daily routines unhindered, something that the existing bulky products don't adhere to.
The end result was the aforementioned two products, with sereno ensuring the user wakes up in total serenity, to the sound of crashing waves complimented by the ever increasing light and sound, echoing that of natural sunlight. Hex has been built from the ground up to ensure the user can get light therapy treatment from their desk while working without compromising space, time or posture, helping them overcome Seasonal Affective Disorder.
MADEIT CREDITS
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Andrew BubbProduct Designer






