Andrew Creative Lead


Sainsbury’s knew they wanted their agency Wieden +Kennedy to make YouTube a creative priority for their Christmas campaign, but how? We suggested using Super Bowl tactics for the UK advertising’s Super Bowl moment.

We ran a collaborative short-form sprint with client and agency. The output was a teaser idea especially made for YouTube, just like US brands do for the Super Bowl.


Who liked - Sainsbury's - Once Upon A Pud Teaser