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At the heart of the campaign was a shoppable video to launch the new Autumn/Winter 2016 collection. But this was so much more than a moving catalogue. Production company Crown & Owls, with executive inspiration from Guy Ritchie, created a cinematic homage to the stylish espionage movies of the past. YouTube was used to find the largest possible audience for this film.

But, working with Creative Agency Poke, we thought there was also an opportunity to extend the espionage theme into the retail space, specifically window displays, an area Ted Baker always make a feature of. Together we developed a way for passersby to become an Agent of T.E.D.
- Speak the coded phrase featured in the shop window into Google search, as if you’re an Agent meeting your contact
- Receive the response from Ted Baker as a promoted result, as if your contact is giving you the correct coded response
- Tap through to a landing page specific to that search in that location at that time and then go inside to redeem your reward.