Andrew Creative Lead

ABOUT

Wunderman Thompson had the idea that using AI to predict the upcoming Premier League season would infuriate football fans enough to supersize their modest campaign budget with social buzz. They were right!

We hooked WT up with the Google Cloud team to give their Script of the Season AI credibility and, in collaboration, developed a YouTube strategy targeting each clubs fans with customised creative.

AWARDS

Cannes Lions - Gold
D&AD Award - Yellow Pencil/White pencil
DMA Award Gold

MADEIT CREDITS

  • BT SportClient
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