ABOUT

Concept

Direct Commercial Repairs Ltd needed a modern responsive website that better reflected the breadth of its specialist engineering services and made it easier for customers to find the information they needed. The objective was to create a professional online presence that showcased the company's expertise while providing a strong foundation for future SEO.

Execution

Working closely with the client, I took time to understand the business, its services and the industries it supports before planning the website navigation and overall site structure. I developed the information architecture, wrote SEO-focused copy for the service pages, coordinated photography and imagery and worked alongside the web developer throughout the project to ensure the finished website accurately represented the business and delivered a clear user journey.

Results

The new website provides Direct Commercial Repairs Ltd with a professional and trustworthy online presence that clearly communicates its specialist engineering capabilities. The improved navigation helps visitors quickly find relevant services, while the site structure and content provide a solid platform for ongoing SEO and future growth.