ABOUT

As a copy-driven campaign, the colour, layout and typography is key. The design is clean and simple, with a strong headline and supporting body copy. Brushed copper on a dark, rich brown background complements the high-end aesthetic of the surrounds – namely the hotel, conference centre, amphitheatre, walkways, streets, restaurants and outdoor areas.

Attention-grabbing tongue-in-cheek headlines leave the audience with a ‘smile in the mind’. The medium itself comes alive as ambient media, playing an important role in the cleverness of the messaging. The copy lines are relevant to the area in which they appear.