ABOUT

Lead Designer / Creative Director | Nike Jordan Homepage Redesign
Spearheaded the visual and experiential refresh of the Jordan brand homepage, transitioning to a bold, minimalist, "all-black" aesthetic that aligns with the brand's premium heritage and culture.

Creative Direction: Established a high-contrast, dark-mode visual system designed to maximize the premium feel of product photography and elevate digital storytelling.

UX Optimization: Streamlined navigation and content hierarchy to reduce visual clutter, placing full focus on high-heat product drops and brand athletes.

Collaboration & Delivery: Partnered closely with front-end engineering and brand marketing to ensure seamless, pixel-perfect deployment across global markets.