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Corona needed to communicate that is made with all natural ingredients. For that propose, we had to launch the global campaign called OASIS in Argentina. The main focus was on the liquid quality and distinctiveness that Corona has thanks of the natural ingredients. We identified that it was in this campaign were it would be more relevant to show our natural ingredients through the small letter in the back label than showing the Corona logo on the front. We needed to call out attention about our ingredients. We turned around our bottle to show everyone what our beer is made of, to adapt the message of our global platform to a local-relevant execution.