André Pinheiro
Creative Director | Copywriter | Innovation Lead
ABOUT
To launch the new Gillette Mach3 Turbo Senna Special Edition, we made a film about how we Brazilians used to pray for rain when our idol Ayrton Senna was racing.
But the real stars of this film are the young boys aging between 19 and 20 years in the cast. They were born after our idol's death and were registered with Ayrton Senna's full name by their parents.

Back to Gillette Mach3 - Senna Edition project