André Pinheiro
Creative Director | Copywriter | Innovation Lead
ABOUT
To promote Gillette Deodorant's UFC sponsorship, we launched "UFStench: The League of Heavy Odours." UFStench is a fictional MMA League with renegade athletes struggling with their smelly armpits. The big prize is a Gillette Deodorant, which kills the stench, returning the winner to the UFC.
AWARDS
el ojo de iberoamerica
Lusos Award
Back to UFStench by Gillette project
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