André Pinheiro
Creative Director | Copywriter | Innovation Lead
ABOUT
In 2009, Fiat decided to open their car manufacturing process to the public. Our mission was to help them create the World's First Crowdsourced Car.
So we recommended Fiat to find car lovers on the web and ask a simple question: "How do you think the car of the future should be?". Then, we developed an open collaboration platform online to enable car enthusiasts to set the agenda for the car of the future.
AWARDS
Cannes Lions - Bronze
FIAP
New York Festival - Finalist
One Show - Merit
Back to Fiat Mio project
Alaa Darwish
Creative Director, Art Director/ Partner, Beyond Creative Solutions
Jordan