André Pinheiro
Creative Director | Copywriter | Innovation Lead
ABOUT
In September 2014, Vivo decided to pay a tribute to the 30 years of Cazuza biggest success, Exagerado ("exaggerated" or "dramatic"). They wanted to connect Cazuza intense lifestyle with Vivo's 4G connection, whose concept is "Life passes at 4G speed. Live intensely every minute".
With that in mind, we decided to create a video clip that the song never had.
Back to EX4GERADO project
Alaa Darwish
Creative Director, Art Director/ Partner, Beyond Creative Solutions
Jordan