ABOUT

Kero Coco is a leader in the market of coconut water. It's made with 100% green coconut, becoming the closest you can get from Coconut water in natura.

However, with the passing years, the Pepsico's lovebrand was losing shares to newcomers and other competitors and needed urgently repositioning itself. When we've visited its origins we found its most valuable, chocking truth: this product was not made by Pepsico. It's made by nature, and Pepsico entered as a partner to make it possible for the product to reach the big city.

Then we proudly created the #MadeWithNature campaign to highlight this natural partnership.