ABOUT
The agency FCB Brazil teamed up with Culver City, California-based pizza parlor Bella Vista Pizzeria to once again provide CNA students with real-world English speaking experiences.
The agency utilized a technology that allowed them to intercept calls from patrons ordering pizza from Bella Vista Pizzeria and transfer them to students at CNA, who then fielded the orders. Customers were given the option to ask for a regular carry-out order, or receive a discount (based on the length of the phone call) for talking to a CNA student. If they spent enough time on the phone, customers could even receive a free pizza. Students then sent the orders back to a printer at Bella Vista over the Internet, who got the pizzas in the oven while customers were given the option to continue speaking with the students to add to their discount. While it may lack the heartwarming qualities of last year’s “Speaking Exchange,” it’s still a clever way to provide real-world English speaking experiences to CNA students. And with the potential for customers to earn a free pizza, it’s really a win-win for everybody.
AWARDS
Cannes Lions - Shortlist
Clios - Bronze
One Show - Silver Pencil
MADEIT CREDITS
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Alessandra MuccilloCD -
André ManciniArt Director