ABOUT

LeaderZ is a huge opportunity program Coca-Cola HBC offers young people who are starting their career.

To underline this we modified a billboard into the largest "tear off" ad ever created!

This ad perfectly illustrates the size of the opportunity, and a "tear off" ad medium that is often used at universities and places where young people gather.

The copy of the ad says - "This is not a job ad" and the tear off pieces - Its an ad for your career.