Andre Felix
Global Creative Director
ABOUT
Listen Literature
People read books and listen to music on the streets on a daily basis.
With that in mind, we thought of a different approach to introduce them to the audiobooks category.
The strategy was to transform book readers into book listeners through a creative idea enhanced by an Android-based technology.
At first sight, a musical score. At a closer look, the lines were replaced by the entire book, word by word.
We carefully chose the ideal typography to put the whole content of the book in a single poster.
We evaluated kerning, tracking and size of the lowercase letters so that the reading experience would not be compromised.
MADEIT CREDITS
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Andre FelixDigital Creative Director
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