About me

Hello there!

We still don't know each other personally, but those who know me can tell you that I am crazy about ideas, especially courageous ideas that lead people to reflect. And those who really know me, my closest friends, will say that I'm just crazy. I can tell you that I am a multidisciplinary madman focused on concepts, product design, and interactive experiences.

I believe great creative comes from a focusing on the right questions, and not the right answers.

My work is interactive. I solve problems by thinking and making, from idea to execution. I believe creating experiences is about finding the soul of an idea and then making sure that everyone else can identify to that soul.

Throughout my journey, I've had the pleasure of working with some talented and passionate people, striving for a shared goal of creating the best possible experience for the end user, and also for our clients.

I was privileged to do this with brands and agencies that I admire here in the US, Europe, and Latin America. These include Havas Digital, Loducca (Omnicom Group), TBWA, Zimmerman (Omnicom Group), The Walt Disney Company, and J. Walter Thompson. In addition to helping them win a lot of business, we also collected over 200 awards from various shows like Cannes Lions, The One Show, D&AD, CLIO, LIA, The Webby Awards, Effies, and more.

I've worked alongside Facebook, WhatsApp, Dell, Microsoft, Yahoo!, Vodafone, Kimberly Clark, Coca-Cola, ABInBev, Disney, Jamba Juice, Nissan, Mazda, Citroën, Peugeot, Santander, AirFrance, L'oreal, Carrefour, Nestlé, and Pirelli. I'm passionate about creating meaningful work of enduring value - work that makes an unforgettable contribution to people's lives, big or small.

I've also been honored to serve on the juries of several festivals in different countries, including Brazil, USA, Britain, France, Slovenia, Italy, South Korea, Argentina, United Arab Emirates, and Portugal.

I first learned my craft when I studied Advertising at the Carioca University Centre (UniCarioca). I then went on to complete two post-graduate degrees in Service Marketing and Digital Marketing at the Fundação Getúlio Vargas (FGV), and later obtained a Master's in Business Administration from IBMEC.

I've lived and worked in various parts of the world, but my home is the US, where I've recently become a permanent resident. When I'm not designing, you'll find me cooking a BBQ for my family and friends.

Skills

Advertising, Copywriting, Creative Direction, Digital Marketing, Experiential Marketing, Mobile Marketing

Sector Experience

Airline, Automotive, Banking, Broadcasting, Food & Beverages, Health & Safety, Information Technology, Telecoms

Awards

Cannes Lions, Cannes Lions - Bronze, Cannes Lions - Gold, Cannes Lions - Silver, Clios - Gold, Effie\'s - Silver, Festival of Media Award, FIAP, LIA Award - Silver, MMA Smarties Award, New York Ad Festival, One Club Award - Merit, Webby Award

Clients

beIN SPORTS, Coca-Cola, Dell Computer, Disney, FedEx, Giraffas, Huggies, Shell

Trade Associations

iab, IADAS