ABOUT

Market Forward (a Prodigious company) would like to create a new app for agencies, in order to create a better experience in advertising agencies around the world.

Brandtracker is an application first in their type, to manage information about advertising campaigns.

This application would manage large amounts of information per campaign as:

Contact information
Media tasks
Assets under review
Financial reports
Statistics per campaign, etc.

They were using different tools to do what they want in just one app:

Reports
Digital Assets Management (with their own Version Control System)
Dynamic Graphs and Tools for Analysis
Project Management System
The main business goal would be to create a standard (and unique) app for all the agencies under Publicis Groupe.

The main business requirements:

It must have a dynamic interface to show large amount of information
It must be responsive
It must have complex analytics tools such as maps, graphs, images handlers and others.
It must have a clean interaction between screens.

The Process

Understand
Research industry best practice
Hold workshops to get consensus on future state

Design
Information categorization for menu navigation
Product high-fidelity wireframes
Design MVP
Create final visual design for development
Collect feedback
Revise design

Build and Test
Create guide styles for forms and the app in general
UI Elements design