ABOUT

The Challenge:
Today’s global slave trade is as rampant as it is cheap, with a human life costing on average US$90. That’s often less than a nice meal for two. How could NGO Hagar International serve this issue up to the public?

The Idea:
The Reality Check - Hagar transformed unsuspecting diners’ restaurant checks into Reality Checks that showed the number of slaves their meals could have bought.

The Results:
+140% donations made to Hagar
+550% amounts pledged in fundraising*