ABOUT

In Egypt, women make up only 23% of the workforce. Even though the percentage of women in the workforce is so low, the issue still goes largely unnoticed.

In three ads, the readers were challenged to find the woman in technology, politics, and science, three up-and-coming industries in Egypt.

The main message behind the campaign is to shed light on the importance of equal opportunities for Egyptian women to participate in the labor force and contribute to the development of the Egyptian society.