Andrea Foresi Associate Creative Director

ABOUT

CLIENT
Renault

THE CHALLENGE
In 2011 Renault launched the New Twingo, the most customisable car of the Renault family, with the goal to appeal to new generations.

THE IDEA
To reflect what the New Twingo was doing in the market, we decided to make car personalisation a more unique and accessible experience. Thanks to the AR app we developed and some special New Twingos we parked around Milan, we gave people the opportunity to customise the car live. We also extended the idea to a Facebook contest, where the most liked design had the chance to be featured in the official Renault catalogue.

MADEIT CREDITS

  • RenaultClient
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