Andrea Foresi
Associate Creative Director
ABOUT
CLIENT
Nicotinell
THE CHALLENGE
Getting smokers to quit is no easy task, since they are immune to all the usual messages related to health benefits and the scary imagery on packs.
THE IDEA
Most smokers can’t do cold-turkey overnight, but they might be willing to give up one cigarette a day and over the course of a few months and quit for good. We brought to life all the seemingly impossible things that smokers could experience just by sacrificing one cigarette a day, from walking to the moon to saving and endangered species.
MADEIT CREDITS
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NicotinellClient
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Andrea ForesiCreative, Art Director -
Andrea ForesiSenior Creative, Art Director -
Alessandro MiasiCopywriter
Back to Great Things Can Happen project
Neil MacGillivray
Artworker, PGT Healthcare, PROCTER & GAMBLE, TEVA.
United Kingdom
Pablo Baranoff Dorn
Designer Teamsport Equipment, PUMA SE
Germany
Javier Arres
Artist, Javier Arrés
Spain
Andre Van Dyk
Global Design Director
South Africa