ABOUT

The startup Melograno asked me to create a video explaining their work on a groundbreaking new iPad cover prototype for a crowdfunding campaign. The goal was to showcase the innovation behind the product and attract potential backers.
I aimed to recreate their creative process by blending interviews, everyday scenes, and renders of the prototype. In particular, the entire development process was clearly explained to engage and inspire new supporters to join the journey.
The video was a success, helping them launch their crowdfunding campaign.

Director/Editor: Andrea Pasqua
Dop: Stefano Grilli