About me
A digital marketing certified professional with 18 years' experience in the digital ecosystem with a strong focus on SEO and UX.
Over time I supported an array of brands in different niches and in many countries, working either as a solo or as part of a team also under great pressure. I built and structured digital marketing teams, lectured on SEO and trained people.
I have a solid understanding of the importance of an efficient user-centric website structure, and I can advise, support and integrate tailored solutions to help with site optimisation, usability and conversions.
My T-shaped knowledge also spans into areas like Web Analysis, CRO, PPC, social media and email marketing.
A good command of HTML, CSS, JavaScript and other scripting languages, along with my hands-on coding skills helps me with the implementation of usability tests or to edit existing sites efficiently.
Myself in bullet points:
+ Deep understanding of modern technologies and online digital marketing ecosystem;
+ Data-driven and strategic thinking;
+ Pro team player and ability to lead projects;
+ Bilingual/multi-culture background;
Specialties:
+ SEO all round;
+ Web analytics setup and management finalised to CRO (Google Analytics, Google TagManager, KissMetrics, Heap, Optimizely, etc.);
* Create report and benchmarking documents to discuss KPI and performances;