ABOUT

Challenge:

In a world flooded with CBD products and marketing restrictions, standing out from the pack can be a daunting task. However, a strong visual brand identity can be the key to overcoming the challenges at hand.

Strategy/Approach:

We tackled this challenge head-on by using visual metaphors that represent the diverse types of relief that DROPS products provide, along with an iconography and color system that complements the product names in the collection.

With the elegant and unique approach, we were able to differentiate ourselves from the competition and grab our audience's attention by piquing their curiosity.

ABOUT DROPS CBD:
DROPS is a purposefully crafted organic CBD brand that is grounded in the belief that every person has the fundamental right to feel their best. By crafting the world's highest quality organic CBD, we help people alleviate stress and anxiety, get better sleep, and manage pain for a higher quality of life.