About me
"Brands shape markets, invent markets, differentiate products and a host of other value adding activities. But in the end, their commercial power often rests in their very elusiveness, their abstract quality which inexplicably lures consumers. To a large degree the real power of brands lies in the abstract nature of what they contain, involve and evoke." Crainer, 1995.
This is one of the definitions of brand that I agree the most. I am currently studying a MSc in Brand Leadership at UEA. The wonderful thing about this particular stage of my life is that I've been discovering so many things about myself, as well as branding related that have made me, not just a better professional, but also a better person.
My professional experience covers account management, sales and marketing. It all is centered upon client service: the opportunity of working hand in hand with important shareholders of the company.
Now, it is time to take the next step and the world of brands to discover. The uniq