ABOUT

As with many marginalized groups, the global LGBTQ+ community has been engaged in a long and ongoing struggle for equality. To a large extent, that struggle plays out across a country's laws, rights and cultural landscape. For example, marriage equality, adoption, blood donation, military service rights, even the rules surrounding gender assignment on government documentation - each can have a profound impact on a person's life. And each are governed by specific public policies and laws. This is a lot of data. And navigating it creates ongoing complexity.From its work as a peer-to-peer not-for-profit supporting the LGBTQ+ community, PFLAG Canada knew that inequalities are both widespread and vary widely depending where you are.Our brief: draw attention to these inequalities - and help the LGBTQ+ community navigate them.
The idea: The Pride flag reimagined as a dynamic data visualization measuring LGBTQ+ laws, rights and social sentiment.
Design story: At the height of the American LGBTQ+ community's first big fights for acceptance, the designer Gilbert Baker created the Pride flag. Since then, this flag has become a powerful symbol of acceptance. Destination Pride builds on the visual identity and meaning of this flag - but updates it to provide deeper insights into the degrees of acceptance the community may find. PFLAG Canada is a national not-for-profit offering peer-to-peer support for people dealing with LGBTQ+ issues. This project is a powerful expression of its commitment to equality for all people.