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#ToyotaLIVEImagine your favourite artist dropped a brand new track live on your timeline.These live studio performance experiences were streamed on Facebook, Youtube and Periscope- every week for 11 weeks.Facebook viewers got their questions answered in a tell-all interview.As our reach expands into the artist’s social circle, our sponsored ads, catch ups and Behind The Scenes content remind people that they’d be first to see the fire.With 6 more episodes to go, we count on a few more eyeballs.Facebook live helped us get millennials talking, and Toyota found themselves in the middle of the conversation.