André Pereira
Art Director
ABOUT
Once upon a time (in 2011) in a land far far away (South Africa) there lived a delicious burger called the Big Tasty. Its sauce was smokey – the smokiest in the land. Its cheese was creamy. And it was adored far and wide for its beefy heart and seeded buns.
But then, one day, the burger simply disappeared. The people were sad and pined for Big Tasty.

Back to McDonald's | Big Tasty Integrated Campaign project